Creative Resources Directory

Creates shapes formed by pixels
Loss of quality when zoomed in or resized
You should use this for:
- editing/combining/retouching images, digital artwork, etc.

Illustrator (vector)

Creates points, lines, curves, shapes, and polygons formed by mathematical formulas/algorithms
- used for art that needs to be displayed or printed at different sizes
- basic shapes can be turned into detailed artwork with the use of gradients, opacity, and other techniques
Allows up to 6400x zoom/magnification
Allows for resizing with no pixelation or loss of quality
You should use this for:
- anything you need to print, logos, text, cartoon artwork, web graphics (if they need to be resized), anything two dimensional/planar, etc.
- Turn any image into a vector: http://www.adobe.com/products/shape.html

CMYK vs. RGB

CMYK

Cyan, Magenta, Yellow, and Key (black)
subtractive color model (created by mixing colored dyes, inks, etc.)
Mainly used for printing
- - Colors generally stay truer to what is reflected on-screen
  - Printers use Cyan, Magenta, Yellow, and Black ink
You should use this for:
- club t-shirts, flyers, etc.
- anything that needs to be printed

RGB

- These displays are all configured differently in terms of hardware and software, therefore colors may appear different across devices

- You should use this for:
  - - websites, emails, etc.
    - anything meant to solely be displayed on a screen

(You can still use RGB to print and CMYK on displays, but colors won’t turn out exactly how you want them if you print using RGB)

PNG vs. JPEG

PNG

JPEG/JPG